The program is 100-percent focused on new store ventures, whether it’s a location for a new business entity, or an additional branch for an existing customer. The New Store Program is designed to address specific opportunities and challenges that a new store or location presents.
Orgill prides itself on helping their existing hardlines customers be successful. Likewise, they also want to help entrepreneurs start their new operation in the best position to become profitable as quickly as possible. That’s what the New Store Program is designed for.
The first step in the New Store Program is for Orgill to conduct a Market Driven Retailing (MDR) study of the specific market where the new store will be opening.
This program works best when Orgill begins working with a retailer in the earliest possible stages of planning to open a new location. The in-depth study provides a wealth of market data. It begins with demographic studies to define the consumers in a specific market. Those findings are coupled with onsite audits of that market by the merchandising services team. The audits find the categories important
to those consumers.
Once the audit is complete, Orgill utilizes the findings to produce a store plan that reflects what consumers are looking for in their shopping experience. Its composition includes a floor plan, with the category space allocations customized
to fit that particular market. Everything from Market Specific Pricing recommendations to customer service is designed to help the new store become a destination for its community.
The study results provide you with tangible resources to help make your business a successful one. At implementation, you will be working with retail development managers that have extensive experience in executing the set up of new retail operations.
These seasoned Orgill employees have helped countless retailers start and then run profitable businesses.
Orgill is by your side through the entire New Store Program process, but remember, you make the decisions. It’s your store!